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  • Models wearing the More Doey Less Hui tee ā€“ unisex, Māori-inspired cotton/polyester hoodie for everyday NZ wear.

    MORE DOEY, LESS HUI TEE.

    $39.00
  • Models wearing the Everything is Ka Pai Tee ā€“ unisex, Māori-inspired cotton T-shirt for everyday NZ wear.

    EVERYTHING IS KA PAI TEE.

    $39.00
  • Models wearing Fresh out of Whakaaro Tee ā€“ unisex, Māori-inspired cotton T-shirt for everyday NZ wear.

    FRESH OUT OF WHAKAARO TEE.

    $39.00
  • BEANIE.

    BEANIE.

    $26.00
  • SHOP.
    • ALL.
    • SHOP BY DESIGN.
    • TEES.
    • HOODIES.
    • ZIP HOODIES.
    • CREWNECKS.
    • TOTE BAGS.
    • THINGS FOR YOUR NOGGIN.
    • STICKERS, PATCHES, PINS AND CARDS.
    • BLANK RANGE.
    • OUR REVIEWS
    • Models wearing the More Doey Less Hui tee ā€“ unisex, Māori-inspired cotton/polyester hoodie for everyday NZ wear. More Doey Less Hui design

      MORE DOEY, LESS HUI TEE.

      $39.00
    • Models wearing the Everything is Ka Pai Tee ā€“ unisex, Māori-inspired cotton T-shirt for everyday NZ wear. Everything is Ka Pai design.

      EVERYTHING IS KA PAI TEE.

      $39.00
    • Models wearing Fresh out of Whakaaro Tee ā€“ unisex, Māori-inspired cotton T-shirt for everyday NZ wear. Fresh out of Whakaaro design

      FRESH OUT OF WHAKAARO TEE.

      $39.00
  • ABOUT.
    • THE SARCASM STORY.
    • SUSTAINABILITY.
    • WHY WE PRE-ORDER.
    • RETURNS & GUARANTEE.
    • OUR REVIEWS.
    • PODCAST.
  • FAQS.
  • REVIEWS
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    FREQUENTLY ASKED THINGS.

    These are the answers you've been looking for. Well, maybe not all of life's answers.

    SAY KIA ORA šŸ‘‹šŸ¼

    We personally hate it when companies are too hard to reach. We're not at all. Plus, we love aĀ chat.

    ABOUT US. ABOUT US.
    • MEET THE WHĀNAU.
    • SUSTAINABILITY.
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    SIZE CHARTS. SIZE CHARTS.
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    • You must be a kÅ«mara because damn you're sweet greeting card. You must be a kÅ«mara because damn you're sweet greeting card.

      'DAMN YOU'RE SWEET' GREETING CARD.

      $6.50
    • Guided by my TÅ«puna enamel badge Guided by my TÅ«puna enamel badge

      'GUIDED BY MY TÅŖPUNA' ENAMEL PIN.

      $19.00
    • 'HAPPY BIRTHDAY / ANNIVERSARY' GREETING CARD. 'HAPPY BIRTHDAY / ANNIVERSARY' GREETING CARD.

      'HAPPY BIRTHDAY / ANNIVERSARY' GREETING CARD.

      $7.50
    • 'I LOVE YOU MORE THAN PARĀOA PARAI' GREETING CARD. 'I LOVE YOU MORE THAN PARĀOA PARAI' GREETING CARD.

      'I LOVE YOU MORE THAN PARĀOA PARAI' GREETING CARD.

      $6.50
    ā˜… Reviews

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    189 reviews
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    N
    EVERYTHING IS KA PAI TEE.
    Nina H.
    This always makes me laugh

    This always makes me laugh when I see my husband wearing it! Sometimes it describes life perfectly šŸ¤£ Great quality tee and so cool for my husband to have something that fits his sense of humour! Yay for something local! Love your work team!

    N
    DO THE MAHI TEE.
    Nina H.
    A new favourite tee!

    These teeā€™s are great! Lovely quality and seeing dad wearing it actually makes the kids want to do the mahiā€¦win!! Itā€™s a constant go to.
    I especially want to thank Luke for helping me with our Fatherā€™s Day gift when the sizing wasnā€™t quite right; he went above and beyond! Canā€™t recommend this business enough!!

    J
    EVERYTHING IS KA PAI TEE.
    JySharna P.
    Ka pai

    Absolutely love this one, tshirt is comfy, design is funny and gets a giggle

    J
    I DON'T KNOW TEE.
    JySharna P.
    Super comfy

    Super comfy, perfect length, roomy.

    J
    TAYLOR'S SHOCKING PINK HOODIE.
    Jade F.
    Definitely shocking pink but love it!

    Definitely shocking pink but love it!

    123